I’ve had the same email address for over 11 years. I know people who switch up every year, and I’m not that guy. I couldn’t do that. But with about 30 spam messages a day coming into my original (@nordquist.com) address and my Gmail address, I started to think about what I’d need to do to move my life to a new email address.
See, a new email address will kind of reset the spam clock. (But, oddly enough, not eliminate it. I set my daughter up with an email address – email@example.com – and without ever hitting the internet at all, it’s already getting a ton of spam. Some addresses I’ve set up get none, but hers was apparently already on lists.) There’s a question of who you tell: some people maintain personal accounts (for friends) and then give another address to faceless corporations they don’t trust. You can try to notify everyone that you’re changing addresses, or you can selectively check the old account for any email that is still coming in, and notify people as they use the old address. But how aggressively? That would add a whole “weeks to months to feel truly done with it” dimension that I wouldn’t like.
There are also the archives. I grabbed a bunch of important emails when I switched over to Gmail (and some not important, but I didn’t do a full import), but I honestly don’t know how valuable old email is to me. That might be a benefit of the new account, honestly: “if you sent me an email before mm/dd/yyyy, I don’t have it. Sorry.”
And I don’t see a way to move filters over. I have an extremely long list of companies and domains that, while they aren’t spam (like watches, Nigerians and Viagra), still aren’t anything I need in my capital-I Inbox. And I love the Vikings, and Apple, and Crate and Barrel, but the filters let me not unsubscribe from them. They can be processed later. Closer to later-never than later-this-week, actually, but still, I don’t think that’s being dishonest with myself.
In the end, the facts are:
- I get 30 spam messages a day, and maybe 10 real messages
- Gmail filters work about 99% of the time (missing 1% of spam)
- It would be a giant hassle to move my email to a new account
…so for the time being, I’m staying put.